Best SEO Practices in 2021

If your website doesn’t rank on the first page of search engines, particularly Google, it is as good as invisible. A study by Hubspot says that 75% of users never go past the first page of Google and that pretty much explains it all. Since time immemorial SEO experts have emphasized understanding Google algorithms; however, is it really possible when Google updates its algorithms about 500 to 600 times every year? The answer is No! Even the most seasoned SEO experts cannot keep track of every single algorithm update taking place.

Post the COVID-19 pandemic the internet is busier than ever. From online shopping to streaming entertainment content and meetings, almost every single key aspect of our life relies on the internet.

So, as a business and marketer how do you go about creating a robust strategy that works? Let’s take a look at the best SEO practices that can transform your business and marketing strategy forever.

SEO Practices

1. Understand the Search Intent 

SEO companies in India say that understanding the search intent is the key to your online success. As a business, you got to understand user intent and create content that aligns with it. There are majorly 4 different types of search intent: informational, navigational, commercial, and transactional. 

The content must be created according to the nature of your business, the purpose of your website, and your target audience.

As a detailed Look: 5 Best SEO Practices for an Established Business

2. Optimize Images

Yes, you spend a lot of time searching and shortlisting the best keywords and images for your website, but forget to optimize images. This is one of the biggest mistakes you could make. Image optimization can produce surprising results for you and boost organic traffic. Remember to pick the right image format. JPEGs are perfect for photographs while PNGs are ideal for images that contain lines, drawings, and text.

Another great option is WebP images that happen to be 26 percent and 25 to 34 percent smaller than PNGs and JPEGs respectively. Also, make sure to use ALT text for images as it will improve web accessibility by a significant margin.

3. Meta Titles & Descriptions

As the best SEO company in Bangalore importance of creating action-oriented and unique Meta titles and descriptions. Again, search intent must be kept in mind while writing your meta content. Include your target keywords and ensure that the meta content is an accurate summary of the content of that particular page. An ideal length for your meta description is between 155 to 160 characters.

Mobile App

4. Improve User Experience

User experience is one of the topmost Google priorities. It is always keen to know how users interact with your website and their experience during that interaction. From page speed to compelling subheadings and visually appealing content, every aspect of the user experience must be taken into account while designing the website. Make the most of white space and eliminate annoying and intrusive pop-ups.

Hope you found the post useful. For more information related to the best SEO company in India, feel free to get in touch with us.

Location: Ahmedabad, Gujarat, India

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