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3 Digital Marketing Mistakes to Avoid as a Small Business

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We are living in an era of the internet. While regular internet users keep benefiting from it, the internet has also allowed businesses to thrive. Hence, if you intend to run any business, digital marketing has become unavoidable, given the number of customers you can find on the internet. However, there is a right and wrong way to market yourself on these digital platforms. If done correctly, it will garner you the desired results. This blog highlights the three common digital marketing mistakes you should avoid, especially if you are just starting out. So, let’s get to it. You don’t have a Website Yet Well, you should remember that you are not only trying to market your business but also building a brand image. To become a reputed brand, you must connect to your users through valuable content. So having your website is a must. Plus, each blog post your site publishes is an indexed page for your site, and more indexed pages mean your website becomes recognizable by Google. Targeting a
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Best SEO Practices in 2021

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If your website doesn’t rank on the first page of search engines, particularly Google, it is as good as invisible. A study by Hubspot says that 75% of users never go past the first page of Google and that pretty much explains it all. Since time immemorial SEO experts have emphasized understanding Google algorithms; however, is it really possible when Google updates its algorithms about 500 to 600 times every year? The answer is No! Even the most seasoned SEO experts cannot keep track of every single algorithm update taking place. Post the COVID-19 pandemic the internet is busier than ever. From online shopping to streaming entertainment content and meetings, almost every single key aspect of our life relies on the internet. So, as a business and marketer how do you go about creating a robust strategy that works? Let’s take a look at the best SEO practices that can transform your business and marketing strategy forever. 1. Understand the Search Intent  SEO companies in India say that
Location: Ahmedabad, Gujarat, India
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4 Techniques to Achieve Branding with Digital Marketing

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In the words of Beth Comstock, “You can’t sell anything if you can’t tell anything.”  Whether you are trying to sell a product or a service, you need to tell your tale effectively. And, to do so, you require creative branding.  Channels for executing your branding strategies are many! But, you need to consider the reach and the cost-effectiveness of the platform you choose. Being a reputable digital marketing agency in Ahmedabad , in this blog, we’ll take you through the many ways in which digital marketing can help you achieve your branding goals. Let’s dive in! Social Media According to Kepios, “There are 4.55 million global social media users equivalent to more than 55% of the world population.”  No other channel can provide you with a massive opportunity to reach your intended audience. As a result, brands outrageously leverage social media to increase their brand reach and reputation.  Various platforms have their specific niche. For example, Twitter is known for sharing short mes
Location: Ahmedabad, Gujarat, India
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4 Common SEO Mistakes to Avoid

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SEO has turned out to be a revenue generation channel over the years and is a key part of the digital marketing strategy of every brand. The SEO market is predicted to touch a $1.6 billion figure by 2021 and if you are also considering increasing your investment in SEO, you must pat your back for the decision; however, there are certain mistakes you must avoid if you wish to fetch desired results. Say no to keyword stuffing The best SEO company in India says that keyword stuffing has never been considered a good practice, but you still see a lot of enterprises making this blunder. Major search engines including Google and Bing have updated their algorithms from time to time to single out keyword-stuffed content. Such websites are penalized quite heavily and removed from indexing. Not to say that you must not use keywords in your content. Keywords inarguably are an important element of SEO, but you really can’t go aggressive about it. Find a sweet spot and let the magic unfold for you.
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